Given the statistics, it is not surprising that many US based software companies look to Europe to spearhead international expansion or build on the growth achieved in the domestic market. There can be no doubt that the European Union (EU), with its population of almost half a billion, GDP second to none and strong economies with high purchasing power represents tremendous potential. Nevertheless the distance, lack of local knowledge and sheer diversity of language and culture can make entering Europe a daunting prospect.
The European Market Entry Accelerator (EMEA) Program has been specifically developed to provide a structured approach for software companies seeking either to enter or expand their footprint in Europe. Designed as an holistic program providing a step-by-step plan for an accelerated market entry, the individual components deliver intrinsic and incremental value along the way…
- Market assessment
- Market entry strategy
- Start-up scenarios
- Collateral readiness check
- Local "representative services"
Clients can follow the complete program or choose the components they require based on perceived opportunity, risk and budget… thereby replacing the major costs and obstacles traditionally associated with market entry with an efficient, low risk and manageable model for entering the European market.